award-winning campaigns for independent films


In Exit Through The Gift Shop, SENNA on April 28, 2011 at 4:07 pm

PDA will release the Working Title Production

New York. April 28th, 2011 On the heels of their successful release of Banksy’s EXIT THROUGH THE GIFT SHOP which also earned an Oscar nomination for Best Documentary, John Sloss and Bart Walker’s Producers Distribution Agency (PDA) will release Working Title’s SENNA on August 12th. PDA regulars Richard Abramowitz and Electric Artists’ Marc Schiller will reprise their roles for the release.

SENNA made its North American Premiere at the 2011 Sundance Film Festival, receiving strong critical praise and winning the coveted Audience Award. Writing about the film from Sundance, Kenneth Turan, chief film critic of the Los Angeles Times wrote: “Sometimes a documentary will unexpectedly reach out and grab you by the throat, not giving you a second to breathe. That’s that way it was with SENNA…such is the power of this man, and this film”.

SENNA, directed by Asif Kapadia (The Warrior) is the epic story of Ayrton Senna, considered to be one of the greatest race-car drivers in the history of Formula One. An inspiring and thrilling film about the commitment and sacrifice it takes to be the best in the world at what you do, SENNA is an extraordinary narrative told in a remarkable manner, using astounding footage to create a thrill ride worthy of its daring subject.

PDA’s John Sloss comments, “Occasionally a film comes along which defies all preconceptions, and simply demands to be seen. SENNA is an unexpectedly moving and powerful film that we believe has immense playability far beyond its obvious core audience, and we all feel strongly that this is exactly the type of film will benefit from our unique approach to distribution.

“Working Title’s Eric Fellner comments, “We are pleased to be working with PDA to bring SENNA to audiences in the U.S. The response to the film has been tremendous so far and we are confident that we have chosen a strong partner in PDA to customize a release plan for us that will maximize its distribution potential in the states.”

A PDA release, SENNA is A Working Title Production in association with Midfield Films. The film is directed by Asif Kapadia, written by Manish Pandey and produced by James Gay Rees, Tim Bevan and Eric Fellner. The executive producers are Kevin Macdonald, Manish Pandey, Debra Hayward and Liza Chasin.

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Press contact:
Donna Daniels, Donna Daniels Public Relations, LLC, 347 254-7054 x101


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